Introduction
i-mode is a mobile service that allows internet capability on mobile phones. Providing access to a vast range of sites and services, it transforms the simple mobile phone into an internet-based multimedia device. Faster and richer than WAP based services, it provides a superior user experience.
i-mode is a premium service that is evolving mobile communications beyond voice communication, messaging and multimedia content download. It's the infrastructure that has transforming the lifestyles of i-mode subscribers in Japan by enabling mobile phones to reserve airline and cinema tickets, function as commuter railway passes, credit cards, coupons, and even membership identification. This infrastructure presents countless business opportunities for partner merchants to enrich the daily lives of i-mode users.
From Japan to Europe, from strength to strength
Launched by DOCOMO in Japan in 1999, i-mode's success has been nothing short of astonishing. Today, in Japan, 49 million* people are enjoying the i-mode way of life. Both the number of subscribers and the range of i-mode services are growing rapidly – a scale that establishes i-mode as the definitive standard for mobile data communications.
After achieving success in Japan, DOCOMO turned its attention towards Europe. Here, perhaps the best indicator of performance has been the quantity and quality of global partners to whom DOCOMO has licensed i-mode business know-how and technology.
*as of April 2009